In December 2004, rival gaming corporation Electronic Arts purchased a 19.9% stake in the firm, an action Ubisoft referred to as "hostile" on EA's part.Ubisoft announced plans in 2013 to invest $373 million into its Quebec operations over seven years, a move that will generate 500 additional jobs in the province.
In March 2015, the company set up a Consumer Relationship Centre in Newcastle upon Tyne.They entered the video game distribution and wholesale markets, and by 1993 they had become the largest distributor of video games in France.In the early 1990s, Ubisoft initiated its in-house game development program, which led to the 1994 opening of a studio in Montreuil, France.After revealing Assassin's Creed Unity at Electronic Entertainment Expo 2014, Ubisoft came in for criticism from the gaming community shortly after revealing that the game would not support female characters in co-op gameplay.The criticism was inflamed after they explained the absence of a female co-op or playable character in Far Cry 4: according to Ubisoft Montreal, they were close to making it possible when the decision was taken that they didn't have the right animations for a female character.On 2 July 2013, Ubisoft announced a major breach in its network resulting in the potential exposure of up to 58 million accounts including usernames, email address and encrypted passwords.
Although the firm denied any credit/debit card information could have been compromised, it issued directives to all registered users to change their account passwords and also recommended updating passwords on any other website or service where a same or similar password had been used.
Ubisoft Entertainment SA (formerly Ubi Soft Entertainment Software until 2003, commonly referred to as Ubisoft) is a French multinational video game publisher, headquartered in Rennes, France.
It is known for developing games for several acclaimed video game franchises including Assassin's Creed, Far Cry, Tom Clancy's Ghost Recon, Just Dance, Rainbow Six, Prince of Persia, Rayman, Watch Dogs and Tom Clancy's Splinter Cell.
In 2010, review versions of Assassin's Creed II and Settlers 7 for the PC contained this new DRM scheme, confirming that it is already in use, and that instead of pausing the game, it would discard all progress since the last checkpoint or save game.
In August 2011, Ubisoft released From Dust with DRM protection, contrary to previous statements that the game would not have any DRM related restrictions.
The publisher is investing in the expansion of its motion capture technologies, and consolidating its online games operations and infrastructure in Montreal.